American Eagle Outfitters’ August Rally Driven by Celebrity Endorsements and Collaborations

American Eagle Outfitters (AEO) shares surged 19.8% in August, fueled by strategic celebrity partnerships and high-profile endorsements. The retailer's controversial ad campaign featuring actress Sydney Sweeney initially lifted the stock, but it was former President Donald Trump's public endorsement on Truth Social that reignited investor enthusiasm. "The HOTTEST out there...the jeans are flying off the shelves," TRUMP declared, amplifying the campaign's visibility.

The momentum continued with a well-timed collaboration announcement featuring Travis Kelce's "Tru Colors" clothing line. Launched just one day after Kelce's engagement to Taylor Swift became public, the limited-edition collection generated immediate market buzz. Two product drops—August 27 and September 24—are strategically positioned to capitalize on sustained media attention.